Customer Value-centered Management
96,10 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9783031904967
This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
| Autor: | Krämer, Andreas Burgartz, Thomas Muzzu, Christina |
|---|---|
| EAN: | 9783031904967 |
| Sprache: | Englisch |
| Seitenzahl: | 348 |
| Produktart: | Gebunden |
| Verlag: | Springer Springer, Berlin Springer Nature Switzerland |
| Untertitel: | Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling |
| Schlagworte: | CRM Controlling Marketing Big Data VUCA |
| Größe: | 155 × 235 |
