Run with Foxes
23,40 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9780857197726
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't.He's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale.Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world's most respected marketers, this is the ultimate insider's guide to being a better marketer.
| Autor: | Dervan, Paul |
|---|---|
| EAN: | 9780857197726 |
| Sprache: | Englisch |
| Seitenzahl: | 188 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Harriman House |
| Veröffentlichungsdatum: | 07.04.2020 |
| Untertitel: | Make Better Marketing Decisions |
| Schlagworte: | Business / Economics / Finance |
| Größe: | 15 × 136 × 212 |
| Gewicht: | 214 g |
