Insanely Simple
16,70 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9780670921195
Ken Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall
| Autor: | Segall, Ken |
|---|---|
| EAN: | 9780670921195 |
| Sprache: | Englisch |
| Produktart: | kartoniert, broschiert |
| Verlag: | Penguin Books Ltd (UK) |
| Veröffentlichungsdatum: | 04.04.2013 |
| Untertitel: | The Obsession That Drives Apple's Success |
| Schlagworte: | Apple Computer Mac Kommunikatives Handeln Business / Management Management Kommunikation (Unternehmen) Unternehmenskommunikation Unternehmensstrategie Englische Bücher / Wirtschaft, Business Organisationstheorie |
| Größe: | 20 × 128 × 198 |
| Gewicht: | 186 g |
