Marketing for Hospitality and Tourism, Global Edition
90,20 €*
Sofort verfügbar, Lieferzeit: 1-3 Tage
Produktnummer:
9781292363516
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
| Autor: | Kotler, Philip Bowen, John Makens, James Baloglu, Seyhmus |
|---|---|
| EAN: | 9781292363516 |
| Auflage: | 008 |
| Sprache: | Englisch |
| Seitenzahl: | 686 |
| Produktart: | kartoniert, broschiert |
| Verlag: | Pearson Pearson Education Limited |
| Veröffentlichungsdatum: | 13.04.2021 |
| Schlagworte: | Gastgewerbe / Gastronomie Gastronomie Hotelmanagement Management / Hotelmanagement Absatz / Marketing Marketing Vermarktung Reise / Tourismus Tourismus Dienstleistung Tertiärer Sektor Kalkulation / Kostenrechnung Kostenrechnung Kalkulation / Leistungsrechnung Leistungsrechnung |
| Größe: | 27 × 215 × 272 |
| Gewicht: | 1458 g |
