Tim Cook
The first biography of Apple's CEO, Tim Cook brbr'A rich narrative with chapters covering values and Apple's progress under Cook' iWall Street JournalbrbrIn 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success. brbrBut he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. brbrDrawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.brbrLeander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. /i
Autor: | Kahney, Leander |
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EAN: | 9780241348208 |
Sprache: | Englisch |
Seitenzahl: | 320 |
Produktart: | kartoniert, broschiert |
Verlag: | Penguin Books UK Portfolio Penguin |
Veröffentlichungsdatum: | 30.09.2019 |
Untertitel: | The Genius Who Took Apple to the Next Level |
Schlagworte: | Apple (Unternehmen) Cook, Tim Elon Musk Ashlee Vance Finding My Virginity Richar Inside Steve's Brain Cult of Mac Jony Ive Inside Apple Think Simple Insanely Simple Ken Sega Designer Marketing Product Innovation Technology C Operations Logistics Efficiency Leadership Leader Renewable Energy US government Tax Economy Alphabe Peter Thiel Zero to One Good to Great Jim Collins Shoe Dog Phil Knight Facebook Effect Mark Zuckerbe How Google Works Eric Schmidt Larry Page Sergey Br Sprint Jake Knapp Scrum Jeff Sutherland The Four S Apple watch ipod imac ipad macbook iPhone X itunes Steve Jobs Walter Isaacson Jeff Bezos The Everythi |
Größe: | 24 × 154 × 235 |
Gewicht: | 422 g |