Disneyland International Marketing Mix
Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Anglia Ruskin University, language: English, abstract: In 2005 Mickey, Minnie and all the other famous Disney characters moved to a "brand-new" home, when the company opened its third theme park outside the US - Hong Kong Disneyland.International growth is a key objective for Disney. Various factors have an impact on a company's ability to outclass competitors. One important element is the international marketing mix.In Hong Kong, Disney applied a marketing mix, which is different to their past approaches.Instead of doing business the American way, Disney was more culturally sensitive, for good reasons.
| Autor: | Haberer, Jenny |
|---|---|
| EAN: | 9783640735976 |
| Sprache: | Englisch |
| Seitenzahl: | 36 |
| Produktart: | kartoniert, broschiert |
| Verlag: | GRIN Verlag |
| Untertitel: | International Marketing Mix of Disneyland Hong Kong |
| Schlagworte: | Disneyland Hong Kong China International Marketing Marketing Mix Hongkong InternationalMarketing MarketingMix |
| Größe: | 2 × 148 × 210 |
| Gewicht: | 68 g |
